Here's everything you get in 2024

Your transformation starts now

Author

Brian O'Connor
December 28, 2023

Read time: 2 min 34 secs

Hey there - it's Brian đź‘‹

Happy new year!

Well almost… But this is the last email of 2023.

Today, I’ll keep it short so we can all enjoy the holidays with our family and friends.

We started this year on a mission:
Founders and business owners get flooded with bad marketers sharing bad growth tips.

This Outlier Growth community exists to level the playing field for founders by giving you access to the proven growth tools that only the “prestigious” companies have today.

And this year our message has taken off.

It’s crazy to think we’ve crossed 80 issues and over 13,000 readers!

So thank you.

This community wouldn’t be anything without you.

Since you’re such an important part of our mission, I’ll give you a sneak peek into the tools you’ll get to completely transform your business in 2024.

Let’s make your business an outlier: 👇

This Outlier Growth community will be the one-stop shop for founders and business owners to access the best marketing solutions.

Here’s a sneak peek into the 4 pillars we’re building to solve your growth problems this year.

We’re building each pillar to help you in each stage of your business. Whether you’re just starting out or looking to scale past $20M:

1) Want to learn marketing skills for free?

You get weekly growth stories and guides.
Business size: $0 - $20M

What makes this community special, is access to information that isn’t on Google.

Real growth stories.

When we tried a marketing trick, what happened? Should you try it too?

It’s not enough to just know how to use a marketing channel.

But it’s most important to know WHEN it makes sense for you.

So you’ll get more honest reviews of what’s working (and what’s not) in my own business and for the founders we serve.

2) Want to accelerate your learning and do your own marketing?

You’ll access scalable consulting.
Business size: $0 - $3M

For each marketing channel you’ll have actionable templates, walkthroughs, and videos that guide you step-by-step to have your marketing channel set up.

I think of it as “consulting at scale.” I hate the word “courses,” because it implies you just learn.

Instead we take the repeatable systems we’ve built with clients and hand them to you so you can copy /paste into your business to grow it.

It’s as if I’m over your shoulder helping you launch and design your marketing.

We’re starting with Google Ads in a few weeks.

3) Want one specific marketing channel done for you?

You’ll access the best agencies.
Business size: $100k - $5M

It’s too easy to start an agency.

Just make a landing page and you’re running in a few hours.

So when anyone can start one, you’ll waste your money with 6 agencies before you find the one that will actually work for you.

But that one good agency, will transform your business.

So I’m on a mission to find the best agencies to work with my clients, and I’ll share those agencies with you.

For every channel I interview 10 - 15 agencies to find the best one:
• Socials (LinkedIn, YouTube, Instagram, TikTok)
• Ads (Facebook, Google, LinkedIn)
• Email marketing
• SEO

Once I find the best agency, I’ll build them into our ecosystem to get you the best bonuses, and share them with you.

4) Want someone to run all your marketing channels?

You’ll get access to a CMO army.
Business size: $3M - $20M

If you want to grow a specific channel? You need an agency.

If you’re over $3M and want to grow multiple channels? You need a CMO.

I’m building an army of CMOs to run your marketing for you.

You’ll get access to marketing strategists from top consulting firms (McKinsey, Bain, BCG, etc) and proven startup growth advisors.

All using the marketing systems that worked for me and the businesses we work with.

You’ll access McKinsey-level talent at a reasonable price.

So you can actually access the resources that were previously just kept to the most prestigious companies.

Looking back to the best of 2023:

I’m proud of everything we’ve built together in 2023.

I’ll share the 6 most popular articles from this year (so you don’t miss out):

I’m excited for 2024!

The part I’m most excited about is hearing the stories from founders who plug these tools into their business and actually start to see results.

This year we’re helping founders at scale and making growth available to everyone.

See you next Thursday đź‘‹

P.S. I read every email and I love getting to know my readers.

What are your business goals for 2024?

Reply to this email to let me know so I can make you free guides to help!

Chat soon